History & Mission of the Gallery

The Automobile Gallery at night
1960 Chevrolet Corvette on the showroom floor
black and white photo of the Gallery showroom

The History

Launched in 2016, The Automobile Gallery occupies a building that was home to Denil Cadillac, a historic and prestigious Green Bay dealership between 1958 and 1997. The once gleaming, state-of-the-art dealership building was briefly used as a municipal storage garage. It then sat empty and abandoned for nearly two decades until William “Red” Lewis, a Green Bay native and innovative entrepreneur, was inspired to convert the deteriorating building into a gallery for automobiles that integrated event and meeting spaces. With his vision in mind, Somerville Architects & Engineers of Green Bay breathed new life into the building, preserving the facade of the dealership while creating a graceful, contemporary gallery and event space.


Many of the automobiles themselves have come from a private collection, but most of them have been donated to The Automobile Gallery, which is a 501(c)3 non-profit organization dedicated to the enjoyment and enrichment of its visitors and the community.

Our Mission

The Automobile Gallery mission is to offer a unique atmosphere for public and private events which supports the education and inspiration of “The Automobile is the Art”. We share our passion so our guests can gain knowledge and appreciate the form and function of the automobile – past, present and into the future.

The Automobile Gallery Is Driven…
  • To provide a cutting-edge facility where the “automobile is the art,” allowing the opportunity to view a wide range of automotive excellence.
  • To enhance the knowledge of the general public regarding the engineering, design, development, construction, and history of the automobiles on display.
  • To promote the restoration, preservation, and appreciation of the automobile’s contribution to society.
  • To share our passion for automobiles with others by opening our doors to the community.
  • To offer a unique atmosphere for private and public events where the art of the automobiles will create memories that will last a lifetime.

Recent Recognition

The Future

Through the continued generosity of memberships, donations, admissions and event income, The Automobile Gallery will thrive for generations to come as one of the finest galleries of its kind. Please consider becoming a member of The Automobile Gallery to help support its mission. Various membership types are available on an annual basis including Individual & Family Memberships and Corporate Sponsorships.

Become A Member Make A Donation

Board of Directors

William “Red” Lewis


Rebecca Lewis

President / Owner

R. Lewis Technologies, Inc.

Dr. Ashok Rai

President & CEO


Doug Mueller

Breakthrough Fuel

Mike Borlee

Business Coach
Mikes Service Center

Raymond Shackelford

General Manager

Phase III Service Center

Barb Gilling

PDQ Car Wash

Doug LaViolette

The LaViolette Group

Joe Draves

Division Manager
Bay Industries

Bob Rupp

Leadership Resources of Wisconsin, LLC

Dale Besson

Entrepreneur and Master Car Collector

Sign Up For Our Newsletter
Make A Donation
Make A Donation
Connect With Us

400 S Adams Street

Green Bay, WI 54301

T: + 920.437.9024

E: inquire@TheAutomobileGallery.org

We Are A Blue Star MuseumWe Are A NAAM Museum